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Webthe first step of the marketing process. understand the marketplace, which includes customer needs and wants. Marketing is the process by which companies ________ and build strong customer relationships in order to ________. create value for customers; capture value from customers in return. The marketing process consists of five key steps. WebSheila Rappazzo Yorkin is a seasoned professional currently leading the marketing, communications, and event management as CMO of Westminster College. Ms. Yorkin's tenure as Executive Director of ... WebFeb 20, 2015 · Part 1 of the Marketing Process: Creating Value for Customers. The first step of the Marketing Process looks at who the … ribeye steak with red wine sauce